Clever design lets the label do the talking

Wine is such an experiential beverage – it sets a mood, complements a meal and ignites the senses. Debbie Sinclair speaks to DGB and Switch, two companies that, with the help of their labelling suppliers, have partnered to make good wines look great.     

The way in which wine is packaged goes a long way to informing a consumer’s in-store choice and reinforcing the experience of both brand and beverage.      

It’s therefore essential that the look and feel of the bottle and label convey the essence of the brand. When DGB decided to relaunch the packaging for its Douglas Green range, it needed just the right design team on its side, and approached Johannesburg-based agency, Switch.     

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All-in-one convenience

Oaktree SA’s Bake-In Tray serves up a refreshing twist in ovenable food packaging, writes Karen Stretch.    

Idan Meir, MD of Oaktree SA, is a man who thinks outside the box, as evidenced by his latest business venture – a poly-coated tray that’s challenging the norms in ovenable food packaging.      

Known as Bake-In Tray, it’s a versatile leak-proof container that can go from the freezer to a conventional or microwave oven and then to the table. ‘Bake-In Tray ultimately eliminates the expense of excessive food packaging,’ declares Idan. ‘It’s suitable for baking frozen and microwavable meals, cold and hot desserts, and pastas. There’s unlimited potential!’     

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Reifenhäuser salutes South Africa

A special conference series hosted by Reifenhäuser attracted the crème de la crème of South Africa’s plastics packaging sector.     

Reifenhäuser and local representative Ferrostaal recently hosted a series of ‘Extrusion Come Together Conferences’ in Johannesburg, Durban and Cape Town to honour South African customers and provide vital information on all aspects of the Reifenhäuser group’s operations.    

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Safripol spearheads progress

With four decades’ business success to its credit, Safripol’s officially a great company to work for, reports Karen Stretch.     

To flourish for 40 years is an accomplishment for any company and Safripol’s success over this period has been characterised by a solid business ethos, product excellence and positive employee engagement. And underlining its comprehensive HR framework and staff programmes, the company has received the CRF Institute’s Best Employer in Industry Award for the fifth consecutive year!     

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Alliance Machinery makes its mark

High-quality value-for-money equipment is now available to African converters through start-up company, Alliance Machinery.           

Africa’s corrugated, carton and paper converters can now enjoy the services of specialised equipment supplier, Alliance Machinery. Since April, this young company, headed by Bradley Bate, has infiltrated the local and African market with an array of cost-effective precision-built converting and finishing machines from Bobst Group company, Shanghai Eternal Company, China, and Italian-based sister company, Castaldini.                

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