Packs that meet pet food needs

At last month’s international congress on pet’s packaging in Paris, visitors were able to learn more about Superfos pet food packaging, including LongLife – a PP pack developed for wet pet food as an alternative to the commonly-used aluminium tray. This pack is suitable for autoclave and features UV light barrier protection and an oxygen barrier for extended shelf life. The LongLife pack for wet pet food was also exhibited in the Pack Innovation area of Emballage (Paris, November 2014).

Pet food producers from around the world recognise the high quality of RPC Superfos lines that meet their specific requirements. The versatile UniPak, for instance, is available in a number of volumes from 120ml to 5-litres, and several shapes – round, rectangular, oval or square. It is also widely used as a measuring cup.

Eye-catching promotional items

By offering promotional items, pet food manufacturers can increase awareness of their brands and enhance customer loyalty, for instance when pet food products are bought in bulk.

Here, SuperLift, Hobbock and SuperCube are popular storage solutions. Hobbock is a sturdy container with deep grips for easy handling and is perfect for packaging high volumes. SuperLift offers all-round lid types where one lid fits several volumes. SuperCube is a square or rectangular pack available with a two-compartment insert – ideal for pet owners who want to serve pet food and fresh water in one go.

Also showcased was a 5.6-litre pail in an ergonomic shape called HalfMoon (a similar pail in a larger, customised version has just received a WorldStar). The half-moon shape means that the filled pail feels lighter and is easily portable, carried beneath the shoulder. It’s ideal for pet food pellets.

Another noticeable give-away container is EasyDose that comes with an integrated automatic multi-dosing system. EasyDose can be used with one hand and allows the exact amount of pet food pellets to be served without measuring cups, spoons or scales.

Free pail boosts sales of dog food

Based in Canada, Champion Petfoods produces biologically appropriate pet food, made from fresh regional ingredients, high in meat content and low in carbohydrates. To promote its products, the company provides freely-available measuring cups, while a storage pail is offered as a loyalty gift to dog owners who buy 13kg dry pet food.

RPC Superfos was selected to produce both items.

For the measuring cups, Champion Petfoods uses RingLock and UniPak pots. For the dry pet food, once a bag is opened, Hobbock pails provide the perfect answer.

In addition, with in-mould labelling they create a high visual impact. All three containers are injection moulded in polypropylene.

Post Views: 17