The application description on the reverse is particularly legible thanks to the white screen printing. The combination of silver hot embossing and the high-gloss screen printing on the matt-finished tube body convey a special touch and a high perceived value to the tube.
Linhardt was again successful in the laminate tube category, with its Multiflex product, in which an invisible weld seam is combined with an airless dispenser system that’s forced on to the tube. A vacuum is created by a special system when the user operates the dispenser, and a measured quantity of the contents is delivered. With each stroke the tube is increasingly compressed.
This laminate tube with an aluminium barrier layer displays all of the benefits of an airless pack.As the contents do not come into contact with the atmosphere, they can’t become contaminated,reducing the need for preservatives. As an additional consumer benefit, the special dispenser
functions in any position so the tube can also be used upside down.
Obrist (Switzerland) provided a shining example of the development of design and brandpresence with its Alu-Digital-Foil-Tube, which carried off the prize in the prototype category.
Using digital printing, photos are reproduced on thin PET or PP film, achieving impressive quality to match the original.
The film is heat-applied to the tube at the end of the tube-making procedure – either at Obrist’s plant or at the customer’s premises. The product offers marketers new opportunities to place an up-market premium design and brand image on the tube and on the retail shelf.
Gregor Spengler, etma secretary general, was highly satisfied with the standard of competition: ‘I’m particularly pleased that the innovations and prototypes presented demonstrate impressively what creative potential the European tube industry can unleash. Even during economically difficult times, member companies have continued to develop packaging materials and have invested sustainably in the future of the tube. That’s very encouraging and sends a clear signal to the European packaging market.
