No matter which printing process is used, accurate colour reproduction reduces the chance of errors. The use of perfectly ‘tuned’ colour management tools reduces ink consumption, improves quality and raises productivity thanks to allowing higher printing speeds and minimising repeat jobs.
Colour integrity is crucial – whether the printed product is a magazine, an advertising insert, or packaging. For instance, ensuring a brand colour remains consistent from creation through the approval chain and right across every substrate on which it's reproduced is a mammoth task for graphic designers, repro houses, printers and converters.
The June issue of PPM explores solutions that assist in simplifying colour management challenges – for instance, software systems, colour matching devices and proofing systems.
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