ARMOR-IIMAK’s journey in South Africa began with the establishment of a 1 170m2 head office and plant in Gauteng in 2014. Over the years, the company has expanded its footprint to better serve its customers across the region.
The latest development is the opening of a full-capacity ribbon slitting facility in Montague Gardens, Cape Town, marking the second phase of ARMOR-IIMAK’s growth strategy in the region. This new 600m2 plant will ensure the ready availability of affordable and high-quality ribbon solutions to customers in the Western and Eastern Cape regions.
According to the company’s director of Middle East and Africa, Andrew Fosbrook, the opening of the Cape Town facility in July marks a significant milestone in the company’s growth strategy. ‘With the opening of our Cape Town plant, we ensure the ready availability of our products and shorter lead times for our customers,’ Andrew comments.
With the new plant in Cape Town, ARMOR-IIMAK aims to enhance support service levels for customers in the region. The facility promises next business day availability for stock items and a maximum of five working days for make-to-order items. Bruce Newman, ARMOR-IIMAK’s sales account manager in Cape Town, and his team will provide on-site assistance and solutions to reseller customers, helping them grow their businesses. Additionally, ARMOR-IIMAK’s technical printing lab will conduct testing for customers to ensure that ribbons meet the specifications of their applications.
At the beginning of 2024, ARMOR-IIMAK established a Middle East Africa sub-region to target this high growth, emerging market. Andrew was appointed as the director of Middle East and Africa to spearhead the group’s expansion in the region and develop a comprehensive strategy and business plan to meet customer needs.
Sustainability at the core
Sustainability is a fundamental aspect of ARMOR-IIMAK’s operations. The company has made significant strides in minimising its environmental impact through various initiatives. One of the most notable is SolFree, a patented process where ribbons are coated without the use of solvents, significantly reducing carbon emissions. This innovation saves approximately 2.2 tons of CO2 for every 6 000 standard-dimension ribbon applications, equivalent to a one-way flight between Chicago and Tokyo.
Andrew explains that ARMOR-IIMAK has also introduced thinner PET (up to 4µm) for some new ribbon grades, reducing waste by up to 12% and saving 100kg of plastics per 6 000 ribbon applications. Furthermore, the company has turned 13 worldwide facilities into 100% landfill-free sites for PET production waste and it uses renewable energy sources, including sourcing 58% of its electricity from renewable resources at its main factory in France.
To address the increasing concern about waste management, ARMOR-IIMAK offers its Rec’Pet partners a dedicated collection and recovery programme for used rolls. ‘By choosing Rec’Pet, you can eliminate landfill waste, promote a circular economy, anticipate new regulations and taxes on plastic waste and adopt more sustainable business practices,’ Andrew remarks. Partners purchase an empty box (with courier costs included), fill it with used rolls and a courier collects the box. The used rolls are then transported to a recovery facility by an ARMOR-IIMAK selected carrier and either recovered into energy or recycled.
Since 2021, ARMOR-IIMAK has invested roughly €8-million in sustainability projects. ‘Sustainability has been our focus for the last 15 years. We’ve introduced numerous initiatives, such as our SolFree technology and the use of thinner PET for ribbons, to minimise our environmental impact. For us, sustainability isn’t just a box to tick. These efforts are deeply ingrained in our DNA and reflect our commitment to responsible manufacturing,’ Andrew adds.
Future-proofing traceability
The barcoding industry is on the brink of a major transformation with the GS1 Sunrise 2027 project, marking the first significant change in over 50 years. ARMOR-IIMAK is at the forefront of this evolution. This initiative aims to transition from traditional EAN/UPC barcodes, which only provide basic product identification to 2D barcodes, which can carry more information and enhance product traceability, transparency and consumer engagement. Consumers, brand owners, regulators, distributors and retailers all need comprehensive information that standard barcodes can’t deliver. The industry has set a deadline for this transition, known as Sunrise 2027, by which time retailers must ensure their POS systems can read both traditional and 2D barcodes.
‘Our thermal transfer technology is fully equipped to meet the new requirements set by the GS1 Data Link standard. We are ready for this barcode revolution, ensuring compliance and ease of implementation for businesses across the supply chain,’ he states.
According to Andrew, ARMOR-IIMAK’s thermal transfer ribbons can print every type of barcode on labels and flexible packaging, delivering sharpness and contrast that ensure perfect scans of even the smallest barcodes. ‘With print speeds of up to 60m/min, it’s compatible with the fastest production lines and achieves maximum scanning grade contrast,’ Andrew mentions. ‘Additionally, our thermal transfer technology supports high-resolution 600dpi QR codes, which provide unlimited information and enhance consumer engagement.’
This transformation is driven by multiple factors. For manufacturers, it means improved traceability and packaging efficiency, allowing for smaller barcodes and saving space. For retailers, it translates to better inventory management and safety, with built-in sell-by and best-before dates for enhanced quality control. From a consumer standpoint, it enhances engagement by providing more detailed product information.
‘The future of barcoding is here and we’re ready to lead the way,’ he states.
Furthermore, ARMOR-IIMAK’s systems are highly integrated for seamless operation. When a job card is scanned on the slitter, it sends the machine settings directly from France. Similarly, scanning on the packaging line retrieves and applies all necessary data. ‘Each roll has a QR code,’ Andrew comments, ‘which, when scanned, provides comprehensive certificates detailing its production timeline and location. This level of traceability is crucial not only for ensuring quality performance, but also for meeting evolving legislation. Today’s regulations require complete transparency, tracking every step from production to the end of the supply chain,’ he says.
A global leader
ARMOR-IIMAK is part of the ARMOR group, established in 1922 and headquartered in Nantes, France. The company has 26 locations worldwide, employs over 1 500 people and achieved a turnover of €339-million in 2023. ARMOR-IIMAK’s facilities in South Africa and Kenya are the only ones in Africa owned by a coating company with thermal transfer coating capabilities. These facilities produce jumbo rolls of thermal transfer material, which are then slit locally to meet market requirements.
As ARMOR-IIMAK celebrates its 10th anniversary in South Africa, the company remains committed to innovation, sustainability and customer service. The opening of the Cape Town facility represents a significant step forward in meeting the growing demands of the market and providing tailored solutions to its customers.
‘Reflecting on our decade-long journey in South Africa, we are proud of our achievements and excited about the future. Our commitment to sustainability, innovation and customer satisfaction will continue to drive our growth and success in the years to come,’ Andrew concludes.