EMBELLISHMENT and enhancement requirements are very much sector specific. The wine and beverage markets, for example, require more hot/cold foiling and tactile screen embellishments to achieve shelf standout and greater consumer appeal. F

For food products, brand owners prefer using flexo spot varnishing and lamination. However, the general trend across all sectors is to increase the use of embellishments to maximise the product’s shelf appeal and reflect the brand’s value.

This is according to Matt Burton, A B Graphic International’s global sales manager, who points out that although embellishment is very much customer led, it is enabled by advances in print finishing and print service providers (PSPs) inspiring designers and brands by showing them what’s possible.

Personalisation and shelf standout

According to Matt, the drive of web-to-print, digital printing and finishing solutions is enabling ABG’s customers to offer elevated standout and personalised labels in an often crowded marketplace. ‘With the developments in the digital print market, we see the personalisation option continuing to trend in 2022 and being of interest to many smaller businesses,’ he enthuses.

ABG offers three finishing solutions to cater for the personalisation trend: DigiJet, Big Foot and EcoLeaf. The Digicon series’ modular inkjet embellishment unit, called DigiJet, can be fully integrated with the DigiLase to create a fully digital finishing solution. DigiJet can apply digital foil on shrink films and flexible packaging, variable data foil/cast cure or authenticated embellishments (holograms).

The ability to apply 50 tons of pressure means that ABG’s Big Foot is capable of running multiple foil feeding along and across the web to create stunning effects and finishes. The addition of a foil saving feature makes this a cost-effective process.

ABG’s second foiling offering, which will be officially launched in 2022, is called EcoLeaf. ‘This digital foiling technology has been developed by our partner, Actega, and will form a key component of our sustainable labelling offering because it is proven to dramatically reduce CO2 emissions at beta customer test sites,’ Matt concludes.

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