WHEN ROTOCON introduced its ECOLINE range of printing and finishing equipment in 2017, it identified a need for good quality-built machines – featuring solid, vibration-free construction, an open design, easy-to-use control panel, and the latest technology to maximise operator friendliness – which was affordable for start-ups and medium-size converting companies.

The success and proven reliability track record of this original, standard ECOLINE range and the changing requirements of its customer base have triggered the need for greater customisability and modular upgrade options.

ROTOCON has, therefore, launched the CHROME range to meet customers’ changing needs beyond the self-adhesive labelling industry to ensure both versatility and affordability. ‘As part of our long-term partnership approach and commitment to providing exceptional service and after-sales support, we have listened to customers’ requests for more customised solutions. We can develop each CHROME model according to their specifications to successfully run a wider range of materials and applications,’ explains ROTOCON’s founder and CEO, Michael Aengenvoort.

The CHROME range opens up the market’s ability to tailor-make their machines with more converting options at a very attractive price level/capital outlay cost and quality level that rivals international market standards.

For converters serving the wine industry, ROTOCON can, for example, customise the CHROME RDF (ROTOCON Digital Finishing) embellishment package according to their needs, including cold and hot foiling, embossing, and rotary screen printing to produce top-notch finished labels.

For those needing to print stretchable unsupported films, ROTOCON offers a very fine drive package for the CHROME RFP (ROTOCON Flexo Press) to produce better results across multiple substrates (20 to 600µm), faster set-up times, and a wider range of packaging application possibilities.

Similarly, the CHROME RSI (vertical) and RSH (horizontal) slitting, inspection and rewinder systems can feature this upgraded drive system to rewind tension-sensitive filmic materials such as shrink, BOPP, and PET at output rates of up to 320m/min. Additionally, specifying the machine with an automatic slitting system instead of using a manual crush knife or razor slitting will help improve production efficiencies.

‘We are excited that the first CHROME RDF digital printed label converting and finishing system has been installed and commissioned at a label converting operation in Cape Town, and look forward to sharing this story in the next issue of PPM,’ Michael concludes.

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